Is door-to-door evangelism still effective?

Ed Stetzer has released some new research on how unchurched people feel about door-to-door evangelism in the 21st century. The results might surprise you.

After showing the chart, Stetzer writes,

These stats tell an important story--many people are open to an invitation to your church and some are open to hearing about heaven. Even 40 percent of the most unchurched are open to an invitation to your church, which is something that the whole church can do-- something that's much less scary for the typical believer and takes less training. It is helpful to know that many people are open to a church event invitation where, perhaps, they can hear the gospel in an understandable way. Imagine how many more houses your church group could visit if every person could be convinced to make one visit and one simple invitation.

But this method still has its shortcomings:

The fact remains the unchurched are far less interested in being invited to church by someone they don't know knocking on their door. Only 39 percent of those surveyed who attend church rarely, on holidays, or never would be okay with someone coming to their door and inviting them to church, according to the survey. The numbers are consistently worse when asked about "counseling" for "heaven," or what we would call personal witnessing. In other words, the very people we say we want to get into our churches the most are the people least likely to be impacted by one of our favorite outreach strategies.

While door-to-door evangelism may have its place, our most effective strategy for evangelism is still to build personal relationships with unbelievers, to repeatedly sow and water the gospel into their lives, and to pray for God to bring them to repentance and a saving knowledge of the truth.

On a personal note, I can remember a few years ago being part of a team that canvassed a whole neighborhood and passed out over a thousand flyers inviting them to a 6-week Christianity Explained Bible Study at a home in their area. Not a single person responded. Perhaps this was due to a couple reasons: (1) it was in a very upscale part of Valencia, California, where people love their privacy and have little time for religion. (2) the length of the study and sense of commitment involved may have put some people off.

Our church is currently targeting an area in our neighborhood to focus our prayer and outreach over the next year, and we do plan to designate some days for door-to-door outreach. Stetzer's research confirms there is still value in this method. It may not work for everyone, but it is still one of the best ways of reaching people who live close to the church, and who we would otherwise never meet personally.